Increase Sales and Customer Retention
Much more
than just an electronic gift certificate, Gift Cards are a
powerful marketing tool that help establish customer loyalty
and increase sales with verifiable results. Gift Cards can be
marketed throughout the store with no pilferage problems,
since the cards have no value until they are activated at the
cash register. Customers like the Gift Cards because they are
attractive and easy to use.
Your
custom-designed Gift Card program can be linked to your
existing POS system or use dedicated terminals from Card
Results. Unlike a gift certificate, no cash is returned,
minimizing fraud and providing incidental income from the
unused portions of the cards sold. And studies show that Gift
Cards outsell paper certificates over 2 to 1.
Benefits:
Improved Profitability Gift Cards outsell paper
certificates by more than 2-to-1 and can be marketed
throughout the store all year round. Gift Cards also eliminate
the need to provide cash refunds if there is a balance
remaining after the first use.
Reduced Costs
Gift Cards save time with automated transactions and fraud is
virtually eliminated.
Increased Store Awareness and Customer Loyalty
Gift Cards provide visible advertising
while in the store and become "pocket billboards" after
activation. This helps bring both the original customer and
the gift card recipient recipient back to your store again and
again.
Automated Tracking and Reporting
Sales can be tracked by individual terminal, employee, store, or
corporate-wide. Results can be reported on a shift, daily,
weekly, or monthly basis.
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